By the time natural cosmetics were popular, Bioaroma had already engaged in the cultivation of some of the most precious herbs found in the Mediterranean, aiming to completely transform the way we think about cosmetic products.
This kind of progressive thinking, coupled with its high quality standards set Bioaroma apart very early in this business.
Bioaroma is a vertically integrated unit, growing its own herbs and other plants, distilling them and producing top quality organic cosmetics based on ancient Cretan (i.e, Minoan) knowledge. In fact, the company has conducted extensive research on ancient Minoan cosmetic formulas.
The manufacturing process of Bioaroma cosmetics takes place in the traditional way along with new technologies for quality control and safety, without any use of chemicals or preservatives.
The company has given particular attention to two of the most distinctive Cretan herbs, dittany and labdanum, both highly esteemed for their unique properties. Bioaroma has also created a beautiful botanic garden and museum which is open to the public. If you happen to travel to Crete, it is really worth a visit.